by Jim Alcott | Aug 18, 2020 | Analytics, Data, Marketing Strategy
More so than any other industry, healthcare organizations (especially hospitals) focus on zip codes. It’s not their fault, regulations require them to report to governmental agencies by zip code, and regulations require that their service areas (primary,...
by Jim Alcott | Jul 17, 2020 | Marketing Strategy
Your chances of attracting enrollees to your Medicare Advantage plan rely significantly on understanding and leveraging the various enrollment periods and optimizing your contacts. Your strategy should address three enrollment periods. Most plans are focused on...
by Jim Alcott | May 26, 2020 | Audience Targeting and Segmentation, Marketing Strategy, Measurement
If you’re in marketing, you should really be busy right now—doing these three things. The current situation is unprecedented. While many have faced tragic loss, all of us find much of our work and personal lives paused. On a positive side, the interruption...
by Nora Dillon | Oct 15, 2019 | Audience Targeting and Segmentation, Data, Marketing Strategy, Measurement
A top regional hospital in Nashville wanted to increase awareness and visit rates among new movers in the area. They turned to Braintree Health to collaborate on a turnkey new mover direct mail program that yielded a return on spend of $250 in hospital revenue for...
by Jim Alcott | Oct 15, 2019 | Analytics, Audience Targeting and Segmentation, Marketing Strategy
Successful marketing strategy is based on insight derived from actual customer behavior—your customer data—not intuition or aspiration An important first step is customer profiling—answering the question of, “who is my customer.” To be effective, however, your...
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