by Jim Alcott | Aug 18, 2020 | Analytics, Data, Marketing Strategy
More so than any other industry, healthcare organizations (especially hospitals) focus on zip codes. It’s not their fault, regulations require them to report to governmental agencies by zip code, and regulations require that their service areas (primary,...
by Nora Dillon | Oct 15, 2019 | Audience Targeting and Segmentation, Data, Marketing Strategy, Measurement
A top regional hospital in Nashville wanted to increase awareness and visit rates among new movers in the area. They turned to Braintree Health to collaborate on a turnkey new mover direct mail program that yielded a return on spend of $250 in hospital revenue for...
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