Data-Driven Marketing

for Healthcare

Data-Driven Marketing for Healthcare

It’s simple.  We help healthcare providers make better, smarter decisions to grow.

To acquire more patients.  To determine the right location to build a facility.  To measure the effectiveness of marketing efforts and maximize ROI.  And more.  Intelligence for growth.

Healthcare has undergone dramatic change, and change will continue.  The old marketing strategy of “build it and they will come” is now a path to extinction.  Today, the consumer is king.  Our prospective patients have choices.  Lots of them.

Smart decision-making must be informed by patient-centric, data insight.  That’s where we can help.


Our Strategic Solutions Stack can be accessed to provide discreet, standalone services and deliverables or as a comprehensive end-to-end marketing solution.

Relevant & Actionable Data

We maintain one of the most comprehensive databases of US consumers comprised of over 127 million households and 286 million individuals with specific data to help you reach the right audience for your need.



  • Demographics
  • Interests and behaviors
  • Product and service usage
  • Ailments and conditions
  • Social determinants of health
  • Ability to effect and sustain change
  • Ability to pay



Our data assets include both regulated and non-regulated data.  Use of regulated data is restricted to specific parties and uses.  We can work with you to determine the best data that can be used for your business purposes.


Strategic Analytics

We provide specific analytical services to support our healthcare client’s needs and objectives.


  • Site selection
  • Propensity models
  • Patient profiling
  • Patient segmentation
  • Market assessment and planning
  • Marketing campaign measurement

Marketing Activation

We provide targeted marketing solutions to reach current, lapsed and prospective patients.


  • Direct mail
  • Email
  • Digital display

We serve healthcare providers of all kinds.


  • Hospitals and hospital systems
  • Urgent Care
  • Dental
  • Cosmetics
  • Specialty Practices



  • Dermatology
  • Behavioral health
  • Audiology
  • Veterinary

We also work with Payers and Employers


Braintree is a great partner and an extension of our marketing team. They’ve helped us refine and improve our patient acquisition and retention strategies. Our direct mail program is on track to dramatically outperform prior results. Braintree has brought fresh thinking, high-powered analytics and excellent teamwork coupled with flawless execution of a highly complex program. I’d definitely recommend Braintree’s analytics team to anyone.

Jody Martin

CMO, Smile Brands

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