by Jim Alcott | Aug 18, 2020 | Analytics, Data, Marketing Strategy
More so than any other industry, healthcare organizations (especially hospitals) focus on zip codes. It’s not their fault, regulations require them to report to governmental agencies by zip code, and regulations require that their service areas (primary,...
by Jim Alcott | Oct 15, 2019 | Analytics, Audience Targeting and Segmentation, Marketing Strategy
Successful marketing strategy is based on insight derived from actual customer behavior—your customer data—not intuition or aspiration An important first step is customer profiling—answering the question of, “who is my customer.” To be effective, however, your...
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