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Why zip codes are so bad for healthcare data and analytics.

by Jim Alcott | Aug 18, 2020 | Analytics, Data, Marketing Strategy

More so than any other industry, healthcare organizations (especially hospitals) focus on zip codes.  It’s not their fault, regulations require them to report to governmental agencies by zip code, and regulations require that their service areas (primary,...
Customer Profiling: A Fishy Business

Customer Profiling: A Fishy Business

by Jim Alcott | Oct 15, 2019 | Analytics, Audience Targeting and Segmentation, Marketing Strategy

Successful marketing strategy is based on insight derived from actual customer behavior—your customer data—not intuition or aspiration An important first step is customer profiling—answering the question of, “who is my customer.”  To be effective, however, your...

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