by Jim Alcott | Aug 18, 2020 | Analytics, Data, Marketing Strategy
More so than any other industry, healthcare organizations (especially hospitals) focus on zip codes. It’s not their fault, regulations require them to report to governmental agencies by zip code, and regulations require that their service areas (primary,...
by Jim Alcott | Jul 17, 2020 | Marketing Strategy
Your chances of attracting enrollees to your Medicare Advantage plan rely significantly on understanding and leveraging the various enrollment periods and optimizing your contacts. Your strategy should address three enrollment periods. Most plans are focused on...
by Jim Alcott | Jun 3, 2020 | Site Selection
Consider for a moment how important the quality and extent of your site selection efforts are to your organization’s success. Remember that your efforts will ultimately direct substantial investments—making the stakes of getting it wrong very high. So one...
by Jim Alcott | May 26, 2020 | Audience Targeting and Segmentation, Marketing Strategy, Measurement
If you’re in marketing, you should really be busy right now—doing these three things. The current situation is unprecedented. While many have faced tragic loss, all of us find much of our work and personal lives paused. On a positive side, the interruption...
by Jim Alcott | Oct 15, 2019 | Analytics, Audience Targeting and Segmentation, Marketing Strategy
Successful marketing strategy is based on insight derived from actual customer behavior—your customer data—not intuition or aspiration An important first step is customer profiling—answering the question of, “who is my customer.” To be effective, however, your...
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