Blog
Latest News
Braintree Health Insights provides weekly deep dives into marketing strategy, industry trends, and patient-centric data tools to go beyond just connecting providers to patients.
NOW IS THE TIME TO FOCUS ON MARKETING
If you’re in marketing, you should really be busy right now—doing these three things. The current situation is unprecedented. While many have faced tragic loss, all of us find much of our work and personal lives paused. On a positive side, the interruption...
Why zip codes are so bad for healthcare data and analytics.
More so than any other industry, healthcare organizations (especially hospitals) focus on zip codes. It’s not their fault, regulations require them to report to governmental agencies by zip code, and regulations require that their service areas (primary,...
Tactics to Reach the Medicare Advantage Audience
Your chances of attracting enrollees to your Medicare Advantage plan rely significantly on understanding and leveraging the various enrollment periods and optimizing your contacts. Your strategy should address three enrollment periods. Most plans are focused on...
Just How Important is Effective Site Selection in Healthcare?
Consider for a moment how important the quality and extent of your site selection efforts are to your organization’s success. Remember that your efforts will ultimately direct substantial investments—making the stakes of getting it wrong very high. So one...
How Braintree Helped Boost Hospital Visit Rates Among New Movers
A top regional hospital in Nashville wanted to increase awareness and visit rates among new movers in the area. They turned to Braintree Health to collaborate on a turnkey new mover direct mail program that yielded a return on spend of $250 in hospital revenue for...
Customer Profiling: A Fishy Business
Successful marketing strategy is based on insight derived from actual customer behavior—your customer data—not intuition or aspiration An important first step is customer profiling—answering the question of, “who is my customer.” To be effective, however, your...